Pursue Pleasure.
Pursue Life.

About Karma DFW
Principle Auto is an independent auto group headquartered in San Antonio, TX, that operates a number of automotive dealerships in Texas, Mississippi and Tennessee. While the group has been in business for over 50 years, a management restructure took place in 2014, which led to the formation of Principle Auto. Principle Auto strives to provide an environment for its associates and customers that is welcoming, transparent, and forward thinking.
Principle Auto is the home of the Principle Promise: We respect you and the opportunity to serve you. We deliver exceptional value. We value your time. We take the risk—never you
Sales
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Service
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